In May 2019, NjordFrey was successfully selected as part the EIT Food Seedbed Accelerator Programme as 1 of 18 participants.

The accelerator was aimed at supporting start ups through the customer journey phase and as a result NjordFrey completed multiple bootcamps in Spain and Belgium and conducted over 58 interviews across Rwanda, Kenya, Netherlands, Denmark and the UK.

As a result NjordFrey gained detailed insight into multiple customer segments that strengthened out business solution.